Ready to feel better every day?

Feeling exhausted, stressed, or stuck in habits that aren’t serving you? You’re not alone. Life is busy and when low energy, poor sleep, or overwhelm show up, it can be hard to know where to start.

That’s where I can help.

I’m Anne-Marie Parsons, a certified coach and wellbeing strategist. I help busy people turn knowledge into action—creating simple, sustainable habits that last. Together, we’ll uncover what your life truly needs and help you to feel energised, focused and thriving.

Coaching isn’t about quick fixes or rigid rules. It’s about making small, achievable changes that build over time, so you can feel good not just for a week or a month, but for the long term.

Women 40+ Coaching Series

Coaching for Women Who Want to Lead Themselves First

This coaching series is designed for women over 40 who are navigating big responsibilities at work and at home, while juggling changing hormones, rising stress and a sense that something needs to shift. If you’re in a leadership or emerging leadership role and feeling stretched, stuck or running on empty, this is your space to reset.

Together we’ll work on the foundations that help you feel like yourself again — energy, clarity, confidence, boundaries and daily habits that actually support you. It’s practical, steady and designed for the realities of real life. You’ll learn how to lead yourself first so you can step into work and life with more balance, clarity and joy.

If you’re ready for a calmer, clearer, more energised way of living and leading, you’re in the right place.

My Health Journey

In late 2019, at 43, I realised something had to change. I wasn’t my best self. I was low in energy, carrying extra kilos, not exercising regularly, stressed at work and feeling exhausted all the time.

Since then, I’ve radically transformed my life. I became fascinated by nutrition science and gut health, gradually reshaped my diet, built habits that stuck, and discovered a level of energy and vitality I’d never felt before. Now, at 49, I’m the healthiest and happiest I’ve ever been. That journey inspired me to become a Coach, so I can help others experience the same transformation.

As a Certified Coach, I’m here to help you achieve your health, life and work goals. Together we’ll explore the habits, routines and lifestyle shifts that make the biggest difference for you, so you can feel energised, strong and full of vitality.

Client Reviews
“I recently engaged Anne-Marie as my Coach to support a health reset I had struggled to commit to for years. She created a space where I could explore my own options, asking thoughtful questions that led to a real ‘aha’ moment which completely shifted how I approach food and how I see myself. Anne-Marie is knowledgeable, supportive and completely non-judgemental. She helped me clarify my goals and stay accountable without ever making me feel pressured. I’m genuinely grateful for her coaching and highly recommend her!”
— Ange, NZ
Anne-Marie was a joy to work with and a model of positivity. I’ve just retired, and her advice on healthy habits and nutrition was excellent. I now plan ahead much better, and we are eating better and tastier food as a consequence. I’ve really enjoyed her recipes, particularly the sauces and dressings. I’m a few kilos lighter now, and feel great.
— Stephen, NZ 
Coaching sessions with Anne-Marie helped me to identify what was most important to me in improving my health and wellbeing. She is passionate, well-researched and pragmatic in her approach. Her coaching to build on realistic and achievable goals each week really resonated with me and helped me to stay accountable for my progress. Anne-Marie helped me to make small changes that over time have become part of my daily routine – and it was fun as well!
— Joanna, NZ
I am delighted to wholeheartedly recommend Anne-Marie. She has such a gentle approach, leading me to discovering my own answers with quite a few 'aha' moments along the way as the inter-connectedness of mind, body and spirit became very clear. She has a wealth of tips for making new habits stick, and I have seen a notable improvement in one of my blood markers as a result. She walks her own talk, and is just a joy to be around.
— Carole, NZ

Coaching Information

What's a Coach

A Coach is not here to tell you what to do. You are the expert of your own life and body. My role is to support you to uncover that inner wisdom, see the bigger picture, and make sustainable changes that truly fit your life.

Think of me as your biggest cheerleader and champion! The person in your corner who believes in you, sees your potential and helps you bring it out. I’ll celebrate your wins, keep you accountable when you need it, and help you find ways forward when things feel tough.

I will share tools, strategies, and up-to-date behaviour science, however the real focus is on helping you explore your own motivations, overcome barriers and create habits that last.

Together we might explore:

  • Boosting energy and focus
  • Improving digestion and gut health
  • Building physical fitness and strength
  • Managing stress and mental wellbeing
  • Creating healthy routines that stick
  • Improving sleep and recovery

My role is to help you build clarity, confidence and consistency, in a way that feels achievable and lasting.

What's Involved

Every coaching journey is tailored to you — your goals, your circumstances, and your lifestyle. We’ll work together to:

  • Clarify your goals
  • Build strategies that are realistic and sustainable
  • Create habits that fit seamlessly into your life
  • Track progress and celebrate wins along the way
How do I get more information?

Curious if coaching is right for you? Contact me for a FREE 15-minute Discovery Session and we’ll chat about your goals, answer your questions, and see if working together feels like a good fit.

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